Cacique Foods

Digital/Social/EmailLong-Form Writing
Written By Jess Coleman

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Jess Coleman

Jess Coleman is the founder and creative director of Huckleberry Creative, a full-service brand and web studio for scaling businesses. With more than a decade of corporate marketing experience, Jess cut her teeth writing long-form content and marketing copy for large professional services firms before adding self-taught brand and website designer to her resume, as well. She loves helping small businesses elevate their brands by leaning into what makes them special.

https://www.huckcreative.co
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